An
Philosophy

I believe Fair Pay
is Profitable.

By “Fair” I mean consistency in practice and transparency of philosophy.
When those break, use the FAIR + SIGNS frameworks to check and mend the system.

Total Rewards + AI

I work on pay, equity, benefits, and the systems around People.
Lately, that also means trying to build AI tools to help.
Try the tools I've built for free.

Portrait of Armi Noorata
About

Three continents.
One operating system.

I started 25 years ago as a server-side web developer in Sri Lanka. Then New Zealand. Now New York, running Total Rewards at a Series E digital asset infrastructure company. The career arc is unusual. So is the perspective.

Most nights you'll find me vibe coding with my husband, building small apps and testing LLMs.

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Portrait of Armi Noorata with warm bokeh background
Connect

A few ways to say hello.

LinkedIn is where I post when I have something worth sharing. ADPList is better if you want to talk through a real problem. If your CRM labeled me “a warm lead,” it is not warm. No sales pitches please.